Privacy Policy | LoveLynk

1. Who we are

LoveLynk is operated by LoveLynk Ltd, a company registered in England and Wales under company number 17339287. Our registered office is 3 Marco Polo House, Cook Way, Bindon Road, Taunton, TA2 6BJ, United Kingdom.

We are the controller of personal information processed for the LoveLynk website and, where we determine the purposes and means of processing, the LoveLynk mobile service. For privacy questions or rights requests, contact us using our contact form and select “Privacy or data request”.

2. What this policy covers

This policy describes how we handle personal information when you visit lovelynk.io, contact us, or use LoveLynk’s iOS/Android services if and when those features are made available. Some app functionality and integrations may vary by platform and stage of release.

It does not replace the privacy notices of Apple, Google, your mobile operating system or websites you visit via links from LoveLynk.

3. Information we collect

Category	Examples and when it may be collected
Account and identity	Name or display name, email address, authentication identifier, profile image and account settings you provide.
Partner connection	Invitation and pairing codes, linked-account identifiers, selected initials, relationship dates and partner connection preferences.
Location-related data	Town/city, time zone, coordinates or approximate distance where you choose features such as Partner Distance, Love Compass, Partner Time or Partner Weather and grant applicable permissions.
Shared content	Messages, notes, emojis, mood updates, photos, shared plans, widgets, countdowns and interactions that you deliberately create or share through available features.
Subscriptions	Subscription status, entitlement and transaction references received from the relevant app marketplace or a payment-entitlement provider. We do not ordinarily need your full payment-card details to verify app-store purchases.
Device and technical	Operating system, app version, diagnostics, IP address, error reports and event/usage information when collected for operation, reliability or security.
Website enquiries	Name, email, message, selected subject and related correspondence when you use our contact form.

We primarily receive information directly from you, your paired partner, device permissions or the app marketplace. We may receive technical information from hosting, authentication and crash-reporting providers as used by the service.

4. Why we use information and our lawful bases

Purpose	Typical UK GDPR basis
Creating accounts, pairing partners, delivering widgets and maintaining subscription entitlements	Performance of a contract, or steps requested before entering one.
Responding to enquiries and improving usability	Legitimate interests in responding to users and improving our service, balanced against your rights.
Preventing abuse, fraud and protecting the service	Legitimate interests in keeping LoveLynk secure, and legal obligations where applicable.
Optional precise location or notifications	Permission and, where required, consent. You can generally change device permissions in your phone settings.
Optional marketing messages and non-essential tracking	Consent where required by law; you can opt out or withdraw it.
Required financial, regulatory or legal records	Compliance with legal obligations and, where appropriate, legitimate interests in asserting or defending claims.

We assess the appropriate basis for each processing activity. Device permission alone does not necessarily constitute UK GDPR consent for every purpose.

5. What your partner can see

LoveLynk is designed around sharing selected relationship information between two connected accounts. Information you choose to place in shared widgets, shared moments, partner activity or countdowns may be visible to your connected partner.

Be thoughtful when uploading private photographs, messages, location information or other personal details. Do not share someone else's sensitive information without an appropriate basis. If you unpair, change permissions or delete your account, some information may already have been viewed, saved or captured by your partner outside LoveLynk.

6. Location, time zones and notifications

Features that calculate distance or direction may require permission to use your device’s location, or may use a city or other location you supply. Weather and partner-time features may use a selected city or time zone. We should only use location information needed for the feature you request.

Location-sharing and push-notification permissions can usually be managed through your device settings. Turning them off may limit location-dependent widgets, alerts or background updates. LoveLynk is not an emergency location-sharing or personal-safety service.

7. Sensitive information and children

Shared notes, pictures or other user-generated content could reveal sensitive information, including health, religious beliefs or sexual orientation. Please share only information you are comfortable disclosing. Where special-category information is processed, an appropriate additional legal condition must apply.

LoveLynk is designed for romantic partners, and age-related availability and controls must reflect the app's final eligibility settings. If the service is likely to be used by under-18s, we must apply the additional protections required by applicable children's privacy laws, including the UK's Children's code where relevant.

8. Who receives personal information

We may disclose information to:

Your connected partner, to the extent you share it or it is necessary for a selected relationship feature.
Hosting, cloud storage, authentication, notification-delivery, support, analytics or security providers acting on our instructions.
Apple, Google and other app-marketplace or subscription-entitlement providers to administer purchases and subscriptions.
Authorities or professional advisers where legally required or necessary to protect rights, safety or the integrity of the service.

We do not claim to sell personal information. We do not publish private shared relationship content publicly as part of the ordinary service. The actual processors and their roles must be checked against the production integrations before launch.

9. International transfers

Some technology providers may process information outside the United Kingdom. Where UK data-protection law requires protection for these transfers, we use an applicable legal mechanism such as UK adequacy regulations or contractual safeguards with any required assessment. You may contact us for more information about relevant safeguards.

10. How long we retain data

We retain information according to the purpose for which it was collected and any legal requirement:

Account and shared content: generally while the account or shared feature remains active, subject to deletion requests, backups and any lawful exceptions.
Enquiries: for the period needed to answer your question, handle follow-up and maintain any necessary business record.
Subscription and accounting information: for the period required for transaction support, fraud prevention and financial or legal obligations.
Technical logs and backups: for limited periods appropriate to security, reliability and recovery.

Precise periods and deletion workflows are set by our operational retention schedule. We will update this policy if that schedule or processing changes. We may keep a limited record where the law requires it or to resolve an ongoing dispute.

11. How we protect information

We seek to apply technical and organisational safeguards appropriate to the risks, including access control, protected communication and secure storage where implemented by us or our service providers. No internet service can promise absolute security. You should keep your account credentials secure and use care when sharing information with a partner.

12. Your privacy rights

Depending on the circumstances and applicable law, you may have rights to access, correct, erase, restrict or receive your personal information in a portable format, and to object to certain processing. Where consent is the lawful basis, you may withdraw it. You have a specific right to object to direct marketing at any time.

Send a request through our privacy request form. We may need to verify your identity and may be required to retain limited information for legal reasons. You can also complain to the Information Commissioner's Office (ICO).

13. Account deletion and unpairing

You can request deletion of your LoveLynk account and associated personal information using our account-deletion page or the in-app deletion option, where available. Requesting deletion is distinct from cancelling a paid subscription through Apple or Google; take both steps if you no longer want to be billed.

Removing a partner connection or account may affect access to shared widgets and relationship content. We will explain any remaining data retention that is legally necessary when responding to a deletion request.

14. Website storage and cookies

The website’s interactive widget preview may use browser storage for demo settings and activity. The website and its hosting provider may also process standard connection data or essential technical cookies. If non-essential analytics or advertising cookies are introduced, we will provide any notices and choices required by law before using them.

Third-party fonts, app-store links and other external services have their own data practices. Please consult their privacy notices.

15. Changes to this policy

We may update this policy as LoveLynk develops, providers change, or legal requirements evolve. We will post the revised date here and provide additional notice of significant changes where required. This policy should be read alongside our Terms of Service.

Privacy Policy.